Verified dupe · Essence
su:m37 Secret Essence vs VT Vitamin C Astaxanthin Serum
See all 6 su:m37 dupes →As of Aug 17 · Prices reflect public listings on stores such as Coupang and may vary by store or promotion.
Why this dupe
The proof is in the ingredients, not the price
Ferulic Acid, Hyaluronic Acid, Ceramide and other key ingredients appear in both full ingredient lists.
In the full lists, 11 ingredients overlap.
Who it's for
Across the full lists, both focus on moisture, brightening, firmness, soothing and antioxidant. They don't share every ingredient, but the payoff lands in a similar place.
Neither product lists paraben, silicone and mineral oil. The VT does list fragrance though, so check the label if your skin tends to react to those.
Upsides
- Moisture on par with the original
- Free of paraben, silicone and mineral oil
- About 70% cheaper
Dupe match score
A blended score across key ingredients, benefit match, category and price. It reflects how recommendable the alternative is, not how identical the two products are.
Efficacy
The ingredients aren't identical, but both products aim at similar benefits. Each row shows which side covers it.
4 contributing ingredients
4 contributing ingredients
2 contributing ingredients
3 contributing ingredients
4 contributing ingredients
Key shared ingredients · 3 (1 uncommon)
The key ingredients both products share — the basis for the match.
A plant antioxidant known to help stabilize vitamins C and E.
A signature humectant that pulls in and holds water, leaving skin hydrated and smooth.
A barrier lipid that locks moisture in, often recommended for dry or sensitive skin.
Neither list has a preservative-type marker with a known concentration cap. So we cannot tell how much of each shared ingredient these two products actually contain, and we would rather say that than guess.
Full ingredient comparison
Both full ingredient lists compared. More shared ingredients means a closer match.
Ingredients are listed by amount. Below 1%, brands may list them in any order, so ranking there means little.
Compared by full ingredient list. It does not mean concentration or texture are identical, and prices are as of the listed time.
Check before you buy
One last look before you buy: watch-outs, what each skips, and usage tips.
Watch-outs
su:m37
VT
Fragrance, parabens, etc. that some prefer to avoid. Products within labeled limits are generally fine.
Not included
Whether each product contains ingredients some prefer to avoid. A preference, not a safety verdict.
Before you reach for this dupe
- It contains fragrance, so try a small area first if you are sensitive to scent.
Reactions vary from person to person. If your skin is sensitive or you have a specific condition, please consult a dermatologist.
₩22,100₩73,330
VT Vitamin C Astaxanthin Serum
As a Coupang Partners affiliate, we earn a commission on qualifying purchases.
Other verified dupes
How we pick a dupe
We compare the full ingredient lists and only pair products that share core actives. Prices are checked against market listings, and ingredients with Korea MFDS usage standards are flagged on the page.
Disclaimer
This comparison is based on full-ingredient (INCI) data published under cosmetics law.
Shared ingredients mean the full-ingredient lists overlap, not that blend concentrations match; how a product feels and performs can differ by formulation and ingredient grade.
Prices are market-verified against stores such as Coupang and may differ from official store prices; discounts and temporary changes may not be reflected, so check the seller before buying.
For sensitive skin, eczema, pregnancy or other special cases, please do not decide on this analysis alone and consult a dermatologist.
Product images are displayed from Naver Shopping search results, and the rights to each image belong to the respective seller or brand.
This is an information service to support reasonable choices, and the final purchase decision is yours.