Verified dupe · Essence
su:m37 Secret Essence dupe
See all 5 su:m37 dupes →Other verified picks for this product · 4
Essence dupe
Prices reflect public listings on Naver and Coupang and may vary by store or promotion.
Essence · 8 of 20 ingredients shared · moisture, brightening and firmness
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Dupe match score
A blended score across key ingredients, benefit match, category and price. It reflects how recommendable the alternative is, not how identical the two products are.
Efficacy
The ingredients aren't identical, but both products aim at similar benefits. Numbers show how many ingredients back each one.
Key shared ingredients · 2
The key ingredients both products share — the basis for the match.
A rice-derived ingredient used to even tone and hydrate.
A barrier lipid that locks moisture in, often recommended for dry or sensitive skin.
Full ingredient comparison
Both full ingredient lists compared. More shared ingredients means a closer match.
See ingredients side by side
Shared · 8
Original only · 35
Dupe only · 12
Free-from
Whether each product contains ingredients some prefer to avoid. A check means it does not contain them — a preference, not a safety verdict.
Watch-outs
Fragrance, parabens, etc. that some prefer to avoid. Products within labeled limits are generally fine.
su:m37
MISSHA
Compared by full ingredient list. It does not mean concentration or texture are identical, and prices are as of the listed time.
What the ingredients show
The two products share a couple of core actives. One is a rice-derived ingredient used to even tone and hydrate; the other is a barrier lipid that locks moisture in, often recommended for dry or sensitive skin.
Across the full lists, both focus on moisture, brightening and firmness. They don't share every ingredient, but the payoff lands in a similar place.
Neither product lists paraben, silicone and mineral oil. The su:m37 side does include fragrance, so if fragrance or preservatives are a concern, the MISSHA option may sit easier.
A close ingredient list doesn't mean the strength or the texture matches. The same ingredient can feel different depending on how much is used and how it's made, so treat the shared ingredients as a starting point rather than a promise.
The price gap is about 49%, or roughly ₩20,110. If you want a similar ingredient makeup at a lighter price, this is an essence worth trying first.
Other verified dupes
Disclaimer
This comparison is based on full-ingredient (INCI) data published under cosmetics law.
Shared ingredients mean the full-ingredient lists overlap, not that blend concentrations match; how a product feels can differ by formulation and origin.
Prices are market-verified against Naver and Coupang and may differ from official store prices; discounts and temporary changes may not be reflected, so check the seller before buying.
For sensitive skin, eczema, pregnancy or other special cases, please do not decide on this analysis alone and consult a dermatologist.
This is an information service to support reasonable choices, and the final purchase decision is yours.