DATA REPORT

The Dupe Data Report

We compared the full ingredient lists of luxury cosmetics and their affordable counterparts, pair by pair, and published 390 verified pairs. This page summarizes what that data shows. Every number is computed from the published pairs and updates automatically as pairs and market prices refresh.

Prices verified as of 2026-07-11 (Naver market price). Sample = 390 published verified dupe pairs.

390published verified pairs

₩104,645median saving per pair

83%median saving rate

₩2,249,050largest saving in one pair

Largest saving: La Prairie Life Matrix Haute-Rejuvenation Cream (₩2,267,300) vs MISSHA MISA Geum Sul Sleeping Cream (₩18,250) — see the comparison

What the numbers say

Start with what counts as a dupe here. Base ingredients that appear in nearly everything, like water and glycerin, are ignored. What we compare is whether the actives that actually do the work overlap, checked against both full ingredient lists. Only pairs that pass get a market price attached and published — those 390 pairs are this sample.

A high overlap count alone does not make a good dupe. Hyaluronic Acid tops the table below at 260 pairs (67%). That mostly proves the ingredient is common enough to appear at every price point. What matters is not how many ingredients overlap but which ones do.

For the same reason, not every luxury product has a dupe. Many of the products we compared are built around signature ingredients that budget formulas rarely carry, so they never reach the publishing bar. And even with the same actives, concentration and formulation still differ — each pair page shows that comparison in full.

Still, the reason this data exists is simple: price gaps that the ingredient list cannot explain show up often. 105 pairs held up even above ₩200,000, and half of the published pairs save more than 83%. By category, start where the gap is widest — Sheet mask at a 92% median.

Pairs by category

Median saving rate within each category.

Category	Pairs	Median saving
Cream	88	86%
Serum	85	83%
Sunscreen	45	80%
Toner	36	76%
Essence	30	82%
Lotion	25	81%
Eye cream	23	85%
Sheet mask	21	92%
Ampoule	19	86%
Cleanser	9	64%

Most shared key ingredients

How often an ingredient appears as the shared key active across published pairs. Tap an ingredient to open every published pair featuring it.

Ingredient	Pairs
히알루론산	260
세라마이드	93
펩타이드	68
아세틸헥사펩타이드-8	45
락틱애씨드	42
마이크로비옴	42
마트리킨	35
인삼추출물	35
녹차추출물	33
피토스핑고신	25

Luxury brands with the most pairs

Tap a brand to open every published pair for it.

Brand	Pairs
더 후	57
샤넬	48
라프레리	44
설화수	40
라메르	31
랑콤	27
시세이도	23
헤라	21
에스티로더	20
입생로랑	20

Luxury price bands

Original price	Pairs
Under ₩50k	47
₩50–100k	97
₩100–200k	141
₩200–500k	66
Over ₩500k	39

How we verify

Each pair is confirmed by placing the two full ingredient lists side by side and checking which key actives they share. Prices come from Naver market listings and refresh on a schedule, so figures here move with the data. Shared ingredients do not mean identical products — concentration and texture can differ, and each pair page shows the full comparison.

Limits of this data

Read these figures with three things in mind. First, the sample only contains pairs that passed verification, so it does not represent the whole cosmetics market. Second, the ingredient database behind the comparisons skews toward products popular in Korea. Third, prices are Naver market prices, which can differ from department-store list prices. We keep interpretations that would go beyond these limits off this page.

Citing this data

Feel free to quote these figures with a link back to this page as the source. Numbers update automatically, so the link always points to the latest data.

"Across 390 verified dupe pairs published with full ingredient comparisons, the median saving rate is 83%." (Beauty Dupe — The Dupe Data Report, as of 2026-07-11)

https://beauty-dupe.com/en/dupes/stats

Browse all verified pairs →