Verified dupe · Sunscreen
Kiehl's Better Screen UV Serum vs Beauty of Joseon Relief Sun Rice Probiotics SPF50+
See all 20 Kiehl's dupes →As of Jul 29 · Prices reflect public listings on stores such as Coupang and may vary by store or promotion.
Why this dupe
The proof is in the ingredients, not the price
Ethylhexyl Triazone, Methylene Bis-Benzotriazolyl Tetramethylbutylphenol, Diethylamino Hydroxybenzoyl Hexyl Benzoate and other key ingredients appear in both full ingredient lists.
In the full lists, 11 ingredients overlap.
Who it's for
Across the full lists, both focus on moisture, firmness and uv. They don't share every ingredient, but the payoff lands in a similar place.
Neither product lists fragrance, paraben and mineral oil. The Kiehl's side does include phenoxyethanol, so if fragrance or preservatives are a concern, the Beauty of Joseon option may sit easier.
What works and what to weigh
- Moisture on par with the original
- Free of fragrance, paraben and mineral oil
- About 40% cheaper
- –The original packs in more ingredients for uv protection.
- –The price gap is not large, so the original is also worth considering for deeper care.
Dupe match score
A blended score across key ingredients, benefit match, category and price. It reflects how recommendable the alternative is, not how identical the two products are.
Efficacy
The ingredients aren't identical, but both products aim at similar benefits. Each row shows which side covers it.
4 contributing ingredients
1 contributing ingredients
3 contributing ingredients
1 contributing ingredients
4 contributing ingredients
Key shared ingredients · 3
The key ingredients both products share — the basis for the match.
An organic UVB filter.
An organic UV filter covering both UVA and UVB.
An organic UVA filter.
Neither list has a preservative-type marker with a known concentration cap. So we cannot tell how much of each shared ingredient these two products actually contain, and we would rather say that than guess.
Full ingredient comparison
Both full ingredient lists compared. More shared ingredients means a closer match.
Ingredients are listed by amount. Below 1%, brands may list them in any order, so ranking there means little.
Compared by full ingredient list. It does not mean concentration or texture are identical, and prices are as of the listed time.
Check before you buy
One last look before you buy: watch-outs, what each skips, and usage tips.
Watch-outs
Kiehl's
Beauty of Joseon
Also on foreign regulatory lists: Phenoxyethanol (EU and 6 other regions). Details in the ingredient dictionary
Fragrance, parabens, etc. that some prefer to avoid. Products within labeled limits are generally fine.
Not included
Whether each product contains ingredients some prefer to avoid. A preference, not a safety verdict.
Beauty of Joseon Relief Sun Rice Probiotics SPF50+
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Other verified dupes
How we pick a dupe
We compare the full ingredient lists and only pair products that share core actives. Prices are checked against market listings, and ingredients with Korea MFDS usage standards are flagged on the page.
Disclaimer
This comparison is based on full-ingredient (INCI) data published under cosmetics law.
Shared ingredients mean the full-ingredient lists overlap, not that blend concentrations match; how a product feels and performs can differ by formulation and ingredient grade.
Prices are market-verified against stores such as Coupang and may differ from official store prices; discounts and temporary changes may not be reflected, so check the seller before buying.
For sensitive skin, eczema, pregnancy or other special cases, please do not decide on this analysis alone and consult a dermatologist.
Product images are displayed from Naver Shopping search results, and the rights to each image belong to the respective seller or brand.
This is an information service to support reasonable choices, and the final purchase decision is yours.